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So You Think You Want To Be An Influencer?: 7 Tips On Leveraging Your Influence in 2021

Written by Katwian, Edited by Shirley Dor

Do you find yourself browsing your favorite influencers page and thinking “it would be so cool if I could do that”? Maybe you already know you could do it, you desire to do it, but you just aren’t sure where to start. Do you have a unique perspective you’d like to share with the world and have an audience that would likely listen? If you see these things happening more regularly in your life than sis, maybe you just want to be an influencer and you haven’t verbalized it yet. I am here to tell you that you can do it! Of course, there are a couple of things you need to know but, it’s possible and very likely that once you put the time and effort behind this, your project will come to life.

We can make it sound like it’ll be easy work to get started on your influencer journey. We all know that it’s easier said than done. But there are a couple of things you need to know to get started on your journey.

Tip 1: Define your brand! What is your brand? Being an influencer is knowing how you are different from the next influencer, but also knowing what you bring to the table. Heck, you might be bringing the table as one of the newest or only influencers for a specific niche. Ultimately, your brand should be specific to you. It should also be personal to you. Know what your brand is and that will help you ensure you are getting your message to the right audience.

Tip 2: Create content that resonates with your audience. You should be providing value to your audience in some way, shape, or form. Whether you are providing your audience with information, resources, or just a laugh and some relatable content. Providing your audience with relatable content will keep them engaged and coming back for more.

Tip 3: Be consistent! Your followers want to see your content. If you aren’t consistent your audience won’t be able to count on seeing your content. You will fall through the cracks. Make your presence known by being consistent in creating content and providing quality content.

Tip 4: Engage with your audience! Let them know you are human. Ask a question in your caption to prompt your audience to talk to you. You may not be able to get to know each one of your followers, but engagement will allow you to understand what your audience really wants to see.

Tip 5: Invest in yourself! If you don’t know how to do something, enroll in a master class. YouTube University is free and can teach you almost anything you want to know. Find a mentor and put what you learn into practice. Give yourself an opportunity to grow by giving yourself new knowledge to use.

Tip 6: Try and Try Again! Create multiple posts to cater to different audiences. This will simultaneously encourage more engagement. Keep in mind that there are many different forms of content that you can post, such as:

  • Photo

  • Video

  • Reels

  • Carousel

  • Interactive Stories

  • Guides

Tip 7: Be Social! Social media is for socializing and there’s a false narrative that you have to do business all the time. Some of the most successful brands online do so because they build community and socialize with their community. Being social can be curating a weekly IGTV show to engage one on one or simply replying to your tribes’ comments.

There are so many things people think they need to do to become an influencer. Be original and use these five tips as a guide for how to get started. Make some content and take the internet by storm!



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